Set objectives and develop a plan
As with any marketing program or deliverable, setting objectives is important. Also, make sure you do your homework before building a website. If you want to ‘wow’ website users, you’ll want to have the features and capabilities they expect so they want to come back or share it via social media. To manage the project, create a marketing plan for your website that includes goals and objectives, features, expected time frame for execution, marketing campaigns, tactics for building website traffic, partners and vendors needed, and a maintenance plan. When you’re just starting out, a high-level plan is fine. The more you can anticipate and plan for, the more prepared you’ll be to take advantage of market opportunities and minimize risks moving ahead.
Launch your site
Once your website is optimized, the fun begins. Use multiple communication vehicles to get the word out about your new website. Use outbound marketing techniques like direct mail and email or advertising and PR to promote your offering. With your website up and going, you now have an instant ability to extend your reach, providing information at all hours of the day, 7 days a week, via your prospect’s desktop or mobile device.