Effective Date:  January 17, 2022

Your privacy is important to us.  Extending Reach, LLC (“us”, “we”, or “our”) operates the extendingreach.com website (the “Site”) and controls this policy.

This policy describes Extending Reach, LLC’s practices and procedures on the collection, use and disclosure of personal data when you use our Site and the choices you have associated with that data.  By using this Site and submitting any personal information, you agree to the use of such data in accordance with this policy.


Personal Data means any data related to a living or natural person who can be identified from the data we possess. Examples include data such as your IP address, first and last name, or email address.

Usage Data is aggregated technical data that is automatically collected by using the Site or by the Site’s infrastructure itself such as the duration of a page visit, device operating system, most viewed page, browsers used, etc. The data is derived from cookies.

Necessary Cookies are necessary and essential for the website to function properly. They ensure basic functionalities and security features on the website anonymously. The settings cannot be disabled.

Functional Cookies are used to remember your preferences, allowing the Site to be customized for your individual needs. These functional cookies help perform tasks that allow features to work like third-party hosted videos to be viewed, sharing our content via a social media service, and other features. Functional Cookies may be set by us or by third-parties.

Performance Cookies are used to help us understand and analyze how our Site is performing by collecting aggregated and anonymized data such as pages visited and links clicked on. By improving how the Site operates, we can to deliver a better user experience.

Analytical Cookies are used to understand how visitors interact with the Site. These cookies provide data on the number of visits, bounce rate, traffic source, etc. This data allows us to improve the content and features we make available and may include Personal Data.

Advertisement Cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitor across websites and collect information to provide customized ads.

Other Cookies have not been classified into a category yet; they are being analyzed for categorization.

Data Controller refers to a person (alone, jointly, or in common with other persons) who determines the purpose and manner in which Personal Data is, or will be, processed. For the purpose of this privacy policy, we are a Data Controller of your data.

Data Processing is conducted when any operation or set of operations is performed on Personal Data or on sets of Personal Data.

Data Subject is a living person who is the subject of Personal Data.

User is a living individual who uses our Site. The User is a Data Subject, who is the subject of Personal Data.

Personal Data We Collect

The Personal Data we collect depends upon your interaction with us.  While using the Site, you may communicate with us via our forms (for instance our Contact Us form), which will ask for personal data to help us respond to your inquiry and provide services requested.  We may also obtain information about you that is publicly available or through 3rd parties we partner with in the future.

The types of Personal Data we collect includes:

  • First and last name
  • Email address
  • Telephone number (optional)
  • Business name (optional)
  • Website (optional)
  • Business phone number (optional)
  • Reason for contact (optional)
  • Subject (optional)
  • Your message or suggestions for improving our website (optional)
  • Blog or article with author and biography information (optional)
  • Newsletter preferences (optional)
  • Other data collected that could directly or indirectly identify you such as your agreement to abide by our Privacy Policy and Terms of Use Policy when submitting form information.

Usage Data, Cookies, and similar tracking technologies. We collect Usage Data from Necessary Cookies, Functionality Cookies, Performance Cookies, and Analytical Cookies and rely on these these technologies to help us better understand how our Site is accessed and used.  For example, Usage Data may include information pertaining to your computer’s Internet Protocol address (IP address), browser type and version, the webpage you entered and left, the time and date of your visit, search engine used, operating system, and other information.  If your browser or mobility device allows this, location data may be collected to further aid us in improving the Site features.

Articles Users Submit for Publishing on Site. If you submit an article for sharing on our Site and it includes a biography, the biography portion of the article will be considered personal information covered by this policy along with any communications with us around posting the article on the Site.  Submitted article will be publicly available along with metadata about you such as your name and other information (like a biography) that you approve for posting.  This information may be found by search engines and be republished elsewhere on the world wide web (Web) in accordance with our Terms of Use.

How We Use Personal Data

We use data collected to:

  • Conduct marketing activities such as sending newsletters or conducting a survey
  • Communicate with you regarding services or to provide customer support
  • Share statistics on how Users voted in polls or surveys
  • Notify you that information you submitted to us was received
  • Improve your experience on the Site
  • Monitor use of our Site
  • Detect, prevent and address technical and security issues
  • Post blogs and/or articles with author and biography information on the Site
  • Communicate legal and security updates in addition to policy changes in lieu of postal mail

Third-party affiliates and sponsors. If you indicate that you are interested in receiving information from third-party affiliates and sponsors via the Join the Newsletter form, we will let them know your interest, however, we will not provide your first and last name and email address directly to them.  Instead, your information will be aggregated with others who have signed up for the newsletter, and then you will receive the sponsor or third-party affiliate’s information via Extending Reach, LLC.

Non-personally identifiable information.  We aggregate and/or anonymize information collected through the Site so that the information does not identify you.  We may use this non-personally identifiable information or Pseudonymous Data for any purpose, including for research and marketing purposes.  We may also monitor Anonymous Data or aggregate metrics such as total number of visitors, traffic, and demographic patterns.  We use location data to help us customize the Site with location-based information and features. When possible, we will honor requests via the web browser and device settings to ignore location data.

Law enforcement.  Extending Reach, LLC may disclose your personal information if required to do so by law or subpoena, or if we believe that it is reasonably necessary to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect Extending Reach, LLC’s rights or property.

Marketing information.  When you Join the Newsletter, you will receive marketing information from us on newly released articles, tips, and other business developments.  We may also combine information we learn about you from third party sources or publicly available sources to customize content we send.

Cookies and Similar Tracking Technologies

We use cookies (small text files placed on your device) and similar tracking technologies to store your preferences and settings. 

  • A persistent cookie remains on your computer after you close your browser so that it can be used by your browser on subsequent visits; this prevents you from having to reset preferences with each visit.
  • A session cookie is temporary and disappears after you close your browser.
  • A first-party cookie is set by our Site when you visit to preserve your settings while on our Site.
  • A third-party cookie is placed in your browser by a website or domain that is not our Site.
  • A web beacon (also referred to as “tracking pixels” or “image tags”) is a small file that is often a transparent, 1×1 GIF file, which is loaded on a webpage. These pixels may work in concert with cookies to collect information about your visit, web browser/device, browsing activity, or onsite behavior and provide information to third-party providers to analyze site performance.

The cookies we use, such as Hu-Consent, can be seen by following your web browser’s instructions. Our Site also relies on third-party providers like YubeTube.com to deliver an enhanced user experience. These providers may place persistent and session cookies on your device, which we cannot control.  See How to Access, Update, Delete, and Control Your Data for information on removing third-party cookies. Note: Some Site functions may not work after deleting third-party cookies.

Analyze the usage and performance of the Site.  We use data from Performance Cookies and Analytical Cookies to understand how visitors use our Site.  We also want to ensure the Site’s performance is optimal and has the necessary resources to support fluctuating User traffic.  To understand uses, we collect data on such aspects as your location, general information (e.g., IP address, browser) and more specific information (e.g., GPS-based functionality on mobile devices used to access the Site).  The location data helps us customize the Site with location-based information and features. See How to Access, Update, Delete, and Control Your Data for information on controlling data shared with us.

Monitor the Site for security and Terms of Use breaches.  We use cookies to detect fraud and abuse of our Site’s Terms of Use Agreement.

Share content via a social media service.  We enable Users who are logged into a social media service to share content via that service.  Users may have cookies associated with these third-party providers, which we cannot control. Social media cookies are capable of tracking your browser across other websites, creating a profile of your interests.  As a result, the content you see on other websites may be impacted. You may not download or see these cookies in your browser if you are not logged in to the social media services we reference.  If you have these cookies and disable them, the sharing tools may not work until you are logged in to the social media service you wish to use.

These social media services have separate privacy policies governing their services. For more information, visit:

Participate in polls.  We enable Users to answer questions and view poll results.  Once answered, Users are unable to participate in the same poll while their session cookie is active. See How to Access, Update, Delete, and Control Your Data for information on controlling Functional, Performance, and Analytical Cookies.

Newsletters may include clear GIFs in HTML-based emails. Subscribers can request newsletters in HTML or in text format.  To ensure our emails reach our subscribers, we may send newsletter subscribers clear GIFs to determine whether the message has been opened.

How to Access, Update, Delete, and Control Your Data

You may:

  • Visit the “Manage consent” link at the bottom of every webpage to change your cookie settings for the Site.
  • Opt out of receiving our newsletter(s) by visiting our Join the Newsletter page.
  • Change your newsletter options by visiting our Join the Newsletter page and selecting the newsletter(s) you wish to unsubscribe from, and then complete the Join the Newsletter form again to subscribe to newsletter(s) that are of interest or to update your Personal Data.
  • Follow the unsubscribe link at the bottom of our emails to remove yourself from communications.
  • Change or reset your web browser settings to refuse cookies, delete specific cookies, or to notify you when a cookie is being set.
  • Log out of social media services to remove these third-party cookies.
  • Turn off GPS or other location tracking functions on your mobile device and in your web browser settings if your device allows this functionality.
  • Contact us via our Contact Us form or send an email to privacy@extendingreach.com to obtain, correct, update, limit, and/or delete any Personal Data that is not otherwise required for us to meet legal or business obligations.

Articles.  Contact us at privacy@extendingreach.com to remove article(s) with your Personal Data.  While we can remove your article from our Site, we cannot guarantee the article has been removed from other devices connected to the worldwide web.  If you submit an article for publication on the Site without your name and biography posted, the communications regarding the posting are considered Personal Data, but the article itself is not.  You may receive a copy of communications regarding your article, but we may retain a copy to satisfy other business or legal obligations.

Sending requests:  If you send a request to privacy@extendingreach.com, you’ll need to provide your first and last name, email address used for the form(s) and/or other communications with us, and identify the newsletter(s) you wish to unsubscribe from since there may be more than one type you are receiving.

Cookies and similar technologies. Most browsers allow you to refuse to accept cookies and delete cookies. The methods for doing this vary from browser to browser, and from version to version. You can obtain information about blocking and deleting cookies from the help pages of your specific browser. Please understand that blocking all cookies will limit the performance and use of our Site.

Some Site features require Functional Cookies by third-parties.  For instance, if you choose to disable the social media cookies, the sharing tools may not work until you are logged in to the social media service you wish to use.

After establishing your cookie settings upon first visiting the Site, you can use the “Manage content” link at the bottom of every webpage to view your cookie settings and change them, enabling or disabling consent for all cookies, except Necessary Cookies, which are required for the Site to function.

Location data. If you access our Site through a mobile device and do not want your device to provide us with location-based information, you can turn off GPS or other location-tracking functions on your device if your device allows this capability.

How We Retain, Store, and Secure Your Information

We try to follow generally accepted standards to store, retain, and protect your Personal Data.

Whenever possible, we will minimize the length of time we retain your Personal Data.  We will retain and use your Personal Data to the extent necessary to comply with:

  • Legal obligations mandated by the law or by business operations;
  • Preserve, resolve, defend, or enforce legal and contractual obligations; and
  • Needed maintenance of accurate business and financial records.

Usage Data is retained for shorter periods of time except when necessary for adding security, improving Site functionality, or meeting legal obligations.

Personal Data is stored, processed, and secured in the United State. We take steps reasonably necessary to ensure your data is treated securely.  We use GoDaddy Operating Company, LLC (GoDaddy) services for encryption when transmitting your Personal Data to where your data is processed and stored, plus other technologies such as firewall protection and malware scans to help safeguard your information and interaction on our Site. Extending Reach, LLC strives to use commercially acceptable means to protect your Personal Data, but we cannot guarantee its absolute security.

Transfer of Data

Your Personal Data may be transferred to – and maintained on – computers located outside of your state, province, country, or other governmental jurisdiction where our data protection laws may differ from your jurisdiction. If you are located outside of the United States and choose to provide information to us, please note that your data, including Personal Data, may be transferred to the United States and processed there.  Our Site is hosted by GoDaddy. We encourage you to visit GoDaddy’s Privacy Policy at https://www.godaddy.com/legal/agreements/privacy-policy for more information.

By submitting information via our Site, you consent to this Privacy Policy and agree to the transfer of your data, including Personal Data and Usage Data, to the United States for processing.

We take steps reasonably necessary to ensure your data is treated securely and in accordance with this Privacy Policy.  Personal Data will not knowingly be transferred to an organization or country without adequate controls in place to safeguard your Personal Data and Usage Data.

Children’s Privacy

Protecting the privacy of young children is especially important to us. Extending Reach, LLC does not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to subscribe to our e-newsletter.  If we become aware that we have collected personal information from a child under the age of 13, we will take steps to remove that information.  See our Terms of Use Agreement for more information.

Information Shared with Third-Parties

We do not sell your Personal Data.  In order to improve and optimize our Site, we may share your Personal Data with trusted third-party service providers to perform services on our behalf, such as:

  • Information shared with social media services so that Users can share our content with their friends and networks
  • Performing Site analysis to help us understand visitor usage and demographics, thereby helping us improve services, content, and performance
  • Conducting contests or surveys
  • Communicating with you via email

We only share your Personal Data as necessary for any third-party to provide the services as requested or as needed on our behalf.  These third-parties (and any subcontractors) are subject to strict data processing terms and conditions and are prohibited from utilizing, sharing or retaining your Personal Data for any purpose other than as they have been specifically contracted for (or without your consent).

Contest and surveys.  By participating in a contest or survey, Personal Data that you voluntarily submit may be provided to both us and to the third-parties helping to facilitate the contest or survey.  We have no control over the use of data by third-parties.  We encourage you to review privacy practices of any third-party services we link to or have information on our Site regarding.

Perform Site Analysis.  As our hosting provider, GoDaddy processes and stores our data. They also provide analytics and security for our Site.  GoDaddy may use cookies and similar technologies to collect non-personal information about your use of our Site.  They may contract with third-party providers to offer services.  Extending Reach, LLC does not control third-parties’ use of such technologies and services, and your use is governed by their privacy policies.  Please visit GoDaddy’s Privacy Policy for more information.


We have taken necessary precautions to be in compliance with the California Online Privacy Protection Act (CalOPPA) and the California Consumer Privacy Act (CCPA).  We do not share or sell your Personal Data with third-parties for the third-parties’ own and independent direct marketing purposes unless we receive your permission.  We encourage you to visit the Join the Newsletter page to manage e-newsletters you wish to receive or unsubscribe from at any time.  You may also contact us at privacy@extendingreach.com or at the mailing address below with any questions regarding accessing, updating, and deleting Personal Data.

We do not support the Do Not Track (“DNT”) option that some web browsers employ. DNT is a preference you can set in your web browser to inform websites that you do not want to be tracked.  You can enable or disable DNT by visiting the Preferences or Settings page of your web browser.

Business Transactions

As we develop our business, we may be involved in a merger, acquisition, or asset sale.   Customer name, email, and visitor information is generally one of the transferred business assets in these types of transactions.  We may also transfer or assign such information in the course of corporate divestitures or dissolution. We will provide notice before your Personal Data is transferred and subject to a different privacy policy.


We will contact you via the email address you provided on your completed Join the Newsletter  form to distribute updates on policies, security breaches, and other company information in lieu of communication by postal mail.  If you corresponded with us via our Contact Us form, we may use the email address you provided for notification regarding pertinent business operations or legal obligations.

Embedded Content from Other Websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Changes to Our Privacy Policy

Our Privacy Policy may change over time. If we have significant changes to our Privacy Policy and procedures, we will prominently post those changes on this page or provide notification via our e-Newsletter to keep users aware of what information we collect, how we use it, and under what circumstances we may disclose it.  Changes to this Privacy Policy are effective when they are posted on this page.

How You Can Contact Us

If you have any questions about our practices or this Privacy Policy, please contact us at privacy@extendingreach.com or at our mailing address below.

Extending Reach, LLC
Attn: Privacy
15559 Union Ave. #407
Los Gatos, CA  95032