Do you sell to other businesses, consumers or both?
There are differences between business to business (B2B) and business to consumer (B2C) marketing that should be taken into account before you develop a plan to extend your reach. Not only will your messaging be impacted, but the type of customer you target will influence:
- Where you sell
- How you sell
- When you sell
- Operations required
- Prices charged and financing options available
B2B vs. B2C marketing differences