Why host or attend events?
Events provide a forum for prospects and customers to learn about your products or services and are useful for uncovering valuable information about a prospect’s needs and expectations. Depending upon the type of event you sponsor or initiate, you may be able to turn a prospect’s interest into a sale.
There are different types of events, and each has its advantages. For instance, online and offline events each have different target audiences, but can be used effectively for internal and external customers. (Internal customers are a company’s employees or stakeholders.) Below are examples of the types of events to consider.
|Online events||Offline events|
Once you know the type of event you want to host or sponsor, follow these steps:
Ensuring attendance at your event isn’t easy, but following some basic planning guidelines will help.