3. Explore Industry Websites
Now that you have an idea of who your customer or user is and what your competitors are doing online, look for companies who are not in direct competition to you, but may offer a complementary product or service line. For instance, if you make organic almond butter that you’d like to sell online, try looking at restaurants or retailers specializing in nutrition. The more websites you look at, the more ideas you’ll have for features, copy, layout, requirements, and branding.
‘Wow’ Website Users
If you want to ‘wow’ users or customers, do your homework first. With more shoppers going online, now is the time to make sure your business is there too. Your research will tell you the features and messaging to include on the website, which will help you select the right content management system for building the website. After all, you don’t want to waste money on features you don’t need or make your website stand out for the wrong reasons. You want to ‘wow’ them! With your homework done, you’re ready to move on to building the website.