Help prospects get off the fence with a lead nurturing campaign
For those who expressed interest in your offering, but did not commit to it, try a lead nurture campaign. By nurturing leads, you may be able to help interested prospects get off that fence to make a purchase or try your offering out. A well managed nurture campaign educates prospects either on a regular basis (also referred to drip campaigns) or when their special interest encourages communication. Because you’ve taken time to educate them, these prospects are more qualified, limiting the time your sales representative needs to spend in helping them make a purchasing decision.
To encourage response or action, always segment your list by your audience’s interest and consider doing so by where they are in the buying cycle. Offer promotions and complimentary offers to those with similar interests to spur sales.
Common types of lead nurturing campaigns