Rank higher in search results
When you build or maintain your website, don’t forget SEO, also referred to search engine optimization. With SEO techniques, you can help your business rank higher in search results in the leading searching engines – Google, Bing, and Yahoo. According to Hubspot, 75% of users never scroll past the first page of results, so you’ll want to make sure your offering is seen.1 Plus, “more than 65% of consumers conduct online product research before stepping in a store,” so ranking high in search engine results is critical for extending your reach. 2 Ideally, you want your website to come up within the top 5 results on the first page of online search engine results (also known as organic search results), but getting there isn’t easy.
Reaching the top of search results for a given keyword or phrase is an on-going challenge. The search engines are always changing their algorithms. Plus, with more companies coming online daily and technology constantly improving, newcomers are sure to nibble away at your top line position… so beware of vendors indicating they can guarantee a high ranking. SEO is a 24×7 job for a company whose business is solely internet based.