Understand who your customers are
The more you understand about who your potential customers are, the easier it will be reach them, turning their interest into a sale. To understand who your potentials customers are, develop a list of customer attributes. These customer attributes should take into account:
If your offering is new the market, you’ll need to speculate who is most likely going to use your product or service. Talk with prospects or request them to complete a customer survey to learn more about who they are and what their interests may be. Ask those who purchased your product what the compelling reason was for their purchase. With a list of attributes in hand, you’ll be able to develop a customer profile or persona that you can use to create your marketing strategy for extending your reach.
Types of customer attributes