Depending upon where you’re at with defining your target customer, either focus on 2 or 3 primary issues or cover a breadth of topics at a high level to gain direction on what needs more definition.
Discover who your customers are
Ultimately, you’ll need to understand who your best customers are likely to be so you will need to understand key purchasing habits (where, when, how and related motivators); pricing; pain point; socio-economic factors; expectations or needs; education level required; political disposition; interests; plus more factors. With this knowledge, you can improve your messaging to attract larger target audiences.
Be sure to test your sample survey on a small size to ensure it works properly.3 You don’t want potential prospects to be frustrated in responding to your survey or find you’re not getting results properly from the tool you selected.
Also, include a sense of urgency to inspire timely completion.
Provide an incentive…
Encourage people to complete the survey by offering them something in return – like a future discount or winning some item.4 Remember, you are asking them to give up their free time to help you.